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Don’t Pick Your Agent on List Price Alone

When you interview more than one agent to sell your home you’ll likely get more than
one suggested list price. While it’s tempting to choose the agent who suggests the
highest price it’s not always your best option. Here’s why:

Most agents don’t do a lot of business
Some agents will flat out tell you what you want to hear just to get the listing even if
what they’re suggesting isn’t in your best interest. Want to list at an unreasonably high
price? No problem! This type of agent is playing the “hope” and numbers game. They’re
taking on a new listing even if the price doesn’t make any sense and hoping that it sells.

As you well know, hope is never an effective marketing strategy. Just look at how many people play the lotto or gamble in
Vegas in hopes of cashing out big only to end up disappointed. It’s a much more effective strategy to hire a local real
estate professional who understands the local market; are we in a buyer’s or seller’s market, what’s the average days on
market, what impact does rising mortgage interest rates have on buyer demand, why can’t we list at a higher price and
drop later if necessary?

There are two ways to price your home – you can list it where it sits, or list it where it sells. Where do you want to be?
We focus on getting your home sold for the highest price in the shortest amount of time. We’d rather you turn down 10 offers
than never get a single one. Unlike a lot of other agents, we base our suggested prices off the actual comps and don’t skew
the numbers to make it look like your home is worth more than it actually is (I know, it’s hard to believe, but some agents
do this!).

Certainly we are willing to work with you. Remember though, we don’t want to price ourselves out of the market, we want to price ourselves just right to attract more
buyers. More buyers means multiple offers and multiple offers means selling for top dollar.

We’re not here to waste your time or ours. We base our successes on homes sold rather than clients acquired. These things
are what matters to us in our business and what should matter to you – the seller!

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